Snapchat to Introduce New Ways for Brands to Get their Audiences Engaged on the App

Snapchat is a happy place. Believe this statement or not, its efficiency in advertising is already proven, and the media continues to boost its marketing potential. The recently announced update will provide brands with new opportunities to reach wider audiences. The key is user-to-user interactions which are still the most crucial for Snapchat and Snapchatters.

According to the post in the official Snapchat blog, the company is exploring marketing potential beyond the last click conversion (that is, purchases made directly after a tap on a paid ad). Instead, it sees more opportunities in utilizing connections between users to boost sales. As it says, 95% Snapchatters use the service to stay in touch with family and friends, and 87% feel that they fully enjoy being themselves on this platform. This leads to a conclusion that Snapchat makes people happy. And it’s that happiness that Snapchat attributes the brands’ success on the platform to.

This is possibly because of the ways of communication Snapchat provides, including AR-powered filters and lenses. Now, brands can use them to fuller engage with their potential customers. Using branded lenses may lead Snapchatters to more probable purchase of products by the brand that provided these AR tools.

The new tools announced by Snapchat are said to utilize the power of user-to-user interactions and the aforementioned happy feel of the platform. Snapchat does not provide further details how these insights will develop into new marketing tools. But it promises to introduce them soon. The new tools will also use more focusing and targeting tools.

Have you ever bought an item after interacting with its vendor on Snapchat? What was this: seeing an ad, using a branded lens, or something else? Share your shopping experience on Snapchat with us in the comments, if you please!